5 Social Media Ad Mistakes Businesses Need to Avoid
We all make mistakes, but when it comes to your social media advertising efforts these seemingly innocent blunders can end up costing you a lot. Proper social media tactics can set you apart from your competiors and provide better retrun on your social media investment. Continuing reading to learn how you can avoid these mistakes — and save your budget.
1. Not setting the right goals
Set S.M.A.R.T. goals – goals that are specific, measurable, attainable, relevant, and time-bound. Instead of a goal to boost sales, think about an actual percentage you wants to increase sales by and what your timeline is. Once you have set these business goals, it’s much easier to plan your campaign.
If you aren’t establishing tangible goals, you’re not setting your ads up for success. To help figure out the kinds of goals you should be setting, think about what audience questions and pain points you need to address.
2. Not tailoring your ads to the specific platform
Not all ads are created equal. Every social network has different requirements and specs for the social ads they host and if you aren’t optimizing your ad content to adhere to these, you’re hurting your chances of success.
3. Forgetting to monitor your ads
If you forget, or don’t know how, to monitor your ads properly, you can end up costing your business a lot of money.vWhen you closely monitor your ads, you’re able to quickly make decisions such as pausing or stopping ads that aren’t performing well. This lets you funnel that budget back to top-performing ads.
4. Not knowing how to reach your target audience
To get the most out of your social media ads, you need to make sure that the content you’re sharing aligns with the audience you’re targeting. Be strategic with the information you have about your audiences. If you are sharing a piece of content about the launch of your new butcher shop, you will want to make sure you aren’t targeting people who have only liked content related to vegan businesses and vegetarian living.
5. Forgetting to plan your budget
When it comes to ads, one of the biggest mistakes social media managers can make is not planning ahead. Maheux recommends planning your budget before each month begins. This means outlining all of your planned tactics for the upcoming month and allocating a specific spend to each tactic.
If you don’t plan ahead, you’ll be wondering where your budget went—and it’ll be difficult to properly measure the success of each campaign.
These mistakes described above could be keeping you from social media ad success. By making sure you’re organized, keeping track of your day-to-day spend, and making smart decisions about your paid content, you can avoid these blunders — and make your social ads work for you.